oVERVIEW

We can identify new market opportunities and prioritize projects through a data-driven collaborative approach to innovation that’s effective, inclusive, and unbiased. To achieve this, we’ll work together to integrate a custom approach that’s aligns with your organizations' development process, unlocking our collective potential for front-end innovation.

Topics

For each study, we meet with stakeholders like product mangers to start framing the research topics they would like us to explore which could include anything from broad general topics about a market or region, to specific ones about a component or feature.

First, define as broad of research topics as possible:

“We want to better understand what [user x] wants when doing [activity y] so we can develop solutions to meet those needs.”

Framing topics around what has yet to be understood sets up a good foundation for user research.

Avoid limitations, such as a specific technology or an assumed need: 

“We would like to use [technology x] to enable users to do [activity y] to meet their needs.”

Committing to technology or assuming solutions prior to user research can limit scope too early or apply bias.

These topics set the focus for steps ahead like recruiting users, and preparing interview questions.

Roles

The roles below are flexible, meaning someone can switch between them as needed to support the collaborative process.

Facilitators

A facilitator defines and guides the steps of the innovation workflow, applying feedback from an organization’s stakeholders.

Leads

Subject experts that lead steps of the process and group exercises. Leads can also help customize the workflow.

Interviewers

Empathetic and good communicators. These team members set the tone for interviews and testing while being mindful not to steer users’ responses.

Innovators

Open-minded cross-disciplinary people who collaborate on solutions creatively with a mindful sense of equality with their peers.

Stakeholders

Leaders from the organization that guide topics to explore, review progress, and enable access to resources.