Parent RESEARCH
Parents were interviewed for initial research with many remarking they want toys for their children that instill valuable life skills such as independence and self-reliance. Parents also fondly recall the durability of their childhood “little red wagon”.
Goals
Concept Exploration
A variety of rideable wagons concepts with multipurpose utility for children of different ages were explored. While softer parts are safer for very young children, these molded plastic options were deemed less likely to achieve the project’s durability goal.
Selected Theme
The theme chosen below for children ages 3-6 embodied values aligned most with user interview trends. The design, featuring a geared chain drive and stainless steel construction is easier to petal, stronger and more durable, increasing its payload and towing capabilities which enables kids to be more self-reliant.
Parents with Kids under 3
Parents with Kids 3+
Trike + Wagon
The freedom of riding a trike and utility of a wagon combine for a mix of self-reliance and versatility, featuring a vintage Radio Flyer classic style and construction with durable long-lasting materials.
Ride or Pull
Handlebar to pull handle transformation is easy, using release toggles and a telescoping post with an intuitive centered grab location for “wagon mode”.
Built to Last
Using recyclable long-lasting materials like steel signals a return to Radio Flyer’s roots. Enduring high-quality products can be handed down from one generation to another if maintained with care.
