Topic: New Customers

Recruit, Screen and Schedule Interviews

Conduct User Interviews

Affinity Map Exercise

Brainstorm

Develop Concepts

Next Steps…

This preview shows the early steps of human centered innovation, particularly how user research can be leveraged to generate ideas.  At this point, begin working with stakeholders on a framework to move forward with a custom, collaborative process for their organization.  Discuss and align on budgetary needs, support from contributors from their teams, and how each step will be facilitated.