It’s a simple question that many, myself included might sidestep with a childhood art class story.
For some, it’s simply honing artistic talents into a career. Others aim to positively change the world, using visuals to tell the story how. Some favor proven methods like user interviews, affinity maps and prototype testing to frame and justify an idea. Another seeks empowerment to grow skills and techniques, functioning as a conduit for evolving the creative process.
While it seems I’m describing very different people, at some point in the last fifteen years these were all me.
So why do I continue?
In short, because I care about the creative potential of design culture, and aim to examine how to drive process evolution socially. With this creative blog, I plan to transparently share each step (and misstep) of my journey. I’ll explore and share new concepts, introspective thoughts, vulnerabilities, failures, triumphs and test out techniques while engaging with all of you.